Someone from a website called Betterfly.com contacted me and wished to write a guest post for this blog. I happily accepted and I think this post would be helpful for those of you who are thinking about starting a blog or have just begun one. The following post was written by Lauren of Betterfly. I am not affiliated with Betterfly in any way and I am not being compensated for publishing this post.
It’s clear that blogging is no longer just a trend—it’s here to stay. Nearly every business professional has a blog (some better than others, of course) and you’ve started wondering why you haven’t jumped on the bandwagon. Here are three common myths about blogging that might be holding you back:
1. A personal website is better than a blog. You may already have a personal website, or maybe you think that a flashy site will grab more attention than a blog. True, you can hire a fancy designer to create a beautiful site, but who’s to say that anyone is going to find it? These days, most professionals get hired off the web; that is to say, people search on Google or other search engines for makeup artists (or whatever else) and then choose from the top results. It’s really tough to get your website ranked on Google’s first page of results (in fact, businesses actually hire specialists to try to make it happen). An easier, less expensive and more effective method is to start a blog. Blogs force you to constantly create new content, which is one big factor that helps you get noticed by Google. Fresh, new content will also keep your readers coming back for more, increasing your incoming traffic and exposure. Finally, blogging is a great way to create community and connect with likeminded bloggers. Your comments section, links to other blogs, and guest posts are all things that help keep your community engaged and ultimately make you a more popular figurehead.
2. You don’t think you’re a good writer; therefore you can’t be a blogger. False! Perhaps the most exciting thing about blogging is that there are endless ways to share content. You can post photos, create video tutorials, link to interesting articles, write up a short product review or even ask influential people to guest blog for you! Be creative and have fun with it.
3. Even if you do start a blog, no one will read it. Sure, if you go over to WordPress right now and start a blog, you can’t expect anyone to read it. It takes some PR and marketing work! If you haven’t already, set up a Twitter account and start tweeting about your posts. It’s also a good idea to add your blog to your email signature and/or business card so people can check it out. You can also add yourself to blog directories like BlogCatalog.com where people often search for blogs on specific topics. But perhaps the most important thing to do is get involved in your industry’s online community. This means: become an avid commenter on other blogs, subscribe to big-name blogs, and give genuinely complimentary shout-outs to other bloggers from your site. People love to be followed and complimented, so play nice and you’ll find that often times they reciprocate the favor.