Eyeshadow primers are one of those things that I think anyone who wears eye makeup should take the time to do some research on. I encourage everyone who is just starting to dabble in the world of makeup to purchase a good eyeshadow primer because it makes a huge difference in the way your makeup applies and lasts. That being said, not every primer is made equal. I have accumulated quite a few of the more popular eyeshadow primers available on the market right now and put them to the test. I'll briefly sum up my feelings on each of them and recommend my favorites of the bunch.
E.L.F Mineral Eyeshadow Primer - This is the only inexpensive primer I own and the only one I have tried. At $3 it really doesn't break the bank. The consistency is the most runny out of the all the primers I have and it blends out to a clear finish. This works very well for $3 so I definitely urge those of you who have tight budgets to check this one out! Unfortunately the inexpensive cost is reflected in the cheap packaging. If you see the video below, you'll see how the cap breaks easily! I take very good care of my beauty products and I hardly use this primer so there should be no reason why the cap should break....
Urban Decay Primer Potion - The infamous "UDPP" will forever hold a special place in my heart (or vanity I should say) because it was the first primer I had ever purchased and the one I use the most often. To be perfectly honest, I use this 95% of the time just because I want to desperately want to finish the tube and move on to my other primers.... That being said, this stuff lasts forever (I have the XL tube though) and is totally worth the $19 price
Too Faced Shadow Insurance - This is pretty much the same as the Urban Decay Primer Potion only it feels a bit more dense and has a texture like silicon. This almost feels like a face primer. This is also packaged in a squeeze tube and is a dollar cheaper than the Urban Decay primer at $18. I have heard that Shadow Insurance has a tendency to separate after a long time but I have yet to see that happen after owning this tube for over a year.
Benefit Stay Don't Stray - This is touted as both an eyeshadow and concealer primer. Why does one need to set their concealers? Beats me. But as an eyeshadow primer, this is by far a decent one. The color of this product is an opaque "skin tone" shade which evens out the eyelid area if you have discoloration and redness around that area. However, skin tones are relative and although Stay Don't Stray looks invisible on my skin, it would probably look too dark or too light depending on if you are very fair or very dark. This primer leaves a very matte and dry finish so eyeshadow does not adhere well to the skin. Also, at $26, this is one of the pricier primers on the market for what it is. The packaging features a pump but it dispenses way too much product and is hard to control so it definitely makes this an unrecommended product. Smashbox's Photo Finish Eye Primer, which I used up awhile ago, is very similar to Stay Don't Stray so I cannot recommend that either.
Nars Smudgeproof Eyeshadow Base - This is one of the newer eye primers available to us and it is a good one. Many credible beauty fanatics have already made this their HG (holy grail) eyeshadow primer and I can see why. This is a white base which becomes translucent once blended into the skin. It has a bit of tackiness to ensure that shadow and liner stick to your skin and stay there. This primer is $24 so it is less bang for your buck compared to Urban Decay and Too Faced because it contains less product than them as well. In my experience, I have not had any more success with the Nars primer compared to the others so I cannot say that it is any better.