I'm somewhat ashamed to report that my eyeshadow addiction is resurfacing.... I've been eyeing the Maybelline Eyestudio singles since I first saw them at the drugstores here in the Netherlands and a few weeks ago Kruidvat (one of the drugstore chains) was doing a buy one get one free sale on Maybelline so I picked up two shades in Iced Fudge and I Love Lilac. Iced Fudge was the main attraction for me since it's a beautiful brown taupe and I have a hard time saying no to any taupe eyeshadow. I Love Lilac seemed pretty in the pan and was one of the more wearable and unique shadows out of the lineup. Although Maybelline is an American brand and we have the Eyestudio shadows back at home, there are no Eyestudio singles nor these particular shades in the United States.
Quality wise, the shadows are decent but not great and arguably less good than the American formulated Eyestudio eyeshadows which are smooth and creamy. These shadows are much more flakey with fallout and not particularly smooth. Iced Fudge has much better pigmentation than I Love Lilac although I found that digging past the initial first two or three swipes of shadow yielded better payoff. I used both colors for an eye look with Iced Fudge on the middle and outer part of the lid and I Love Lilac in the inner third and after packing on a few layers, it actually turned out to be a pretty lavender taupe smokey eye that was day time appropriate. I Love Lilac definitely needs to be layered over an eyeshadow base and can look decent if you have some patience to build it up.
All in all, I probably shouldn't have purchased these shadows as they aren't stellar by any means and I'm sure I have similar shades in my collection back at home. But with a bit of effort and lots of brush tapping, I can make these work. What are your favorite drugstore eyeshadow formulas?