Continuing on with my beauty haulage from Korea, I bring to you some of the more cute and youthful Korean brands. The most youthful and feminine brand is definitely Etude House as each shop is covered in pink and the packaging consists of pastel blues and pearly white casing.
I heard a lot of good things about the Etude House Wonder Pore Freshner so I got a big 'ole bottle of it. Unfortunately, half the bottle spilled in my suitcase when I was going from Jeonju to Seoul. I also bought five Etude House Sheet Masks (Tea Tree, Bulgarian Rose, Fig, Snail, White Pearl) to try because the packaging was really nice and the variety of ingredients seemed appealing. I'm most excited to try the Snail mucus one as it's a really popular ingredient in Korean skincare at the moment. My hair has been feeling very dry lately so I grabbed one of the Jojoba Seed Hair Mask and Serum which is a two step process. Lastly in terms of masks, I got ten of the Collagen Eye Patches because they were pretty inexpensive. I ran out of cotton pads during my trip so I bought a box of the Silky Cotton Pads, nothing too exciting there but the packaging is so pretty!
I knew I wanted to get the Etude House Precious Mineral Any Cushion because I read some good reviews on it and it is priced quite affordably for a cushion type BB cream. Cushion BBs are very popular right now and I can totally see why. I will do a full review, demo and comparison with the Laneige Cushion BB I acquired recently. I also grabbed the Rosy Tint Lips in Before Blossom, a matte liquid lipstick that comes in a squeeze tube packaging. The color is a dark, berry red that looks really nice for winter.
Holika Holika is another Korean brand I quite like because they have adorable packaging and a few really great products. I bought the Holika Holika Aqua Petit Jelly BB Cream in 01 because a lot of people seem to like this jelly texture BB cream. The color is too light for me but I hope to mix it with some of my darker foundations for the summer time. Lip products were all 1+1 so I got two lipsticks and two lip tints. I knew I wanted the heart shaped lipsticks so I got the Heartful Glossy Lipstick in Honey Beige and Heartful Silky Lipstick in Tomato Red. Check out the video at the end of this post to see the adorable heart shaped lipstick bullets! I also picked out two Pure Mellow Moisture Tints in Red and Coral because I love Korean lip tints for their ease of use and comfortability.
For years I've wanted to try Skin Food products but lacked access to them. I only bought three products from them because it was the last day of my trip and I had barely any money left (sad but true). I ended up only getting skincare because I use up more skincare than makeup. I got the best selling Black Sugar Wash Off Mask and the relatively new Egg White Pore Mask. I needed an eye cream so I chose the Salmon Brightening Eye Cream because I tried it on the back of my hand and it did brighten considerably. I will use this as my morning eye cream to give my under eyes a little boost.
I wanted one of the Tony Moly Petite Bunny Gloss Bars because how can anyone resist the cute packaging?! Each shade has a different bunny face and I got the shade 05, an unamused bunny. I purchased the Cover Perfection Concealer from The Saem because I read good reviews about it online. It reminds me a bit of the Collection Lasting Perfection Concealer but I have yet to try it on my face.
Lastly I just wanted to show you guys all the samples I got! I actually felt like I should have gotten more samples since I bought quite a lot of things. Innisfree and Skin Food were the most reliable places that give samples with purchases and I got none from Etude House and Aritaum. These will be great for future sleepovers and short trips!
Check out the video below for a closer look at the products with some swatches.
I think I used my cheat card pretty well for my makeup ban and will happily go back to being relatively good with my no buying policy. I have a lot of products to test, swatch and review in the weeks and months to come (still have stuff from Europe I have yet to post about...) so I definitely have content to deliver! What products are you most excited to know more about from my Korea haul? Have you tried any of these products yourself?