Saturday, January 10, 2015

2015 Beauty Trends I'm Actually Looking Forward To


Since my first post of the new year, things have been pretty quiet around this blog. The main reason for my absence is simply because I've been working a lot and I haven't had time on the weekends to photograph. The other factor is that I've been pondering what posts I want to write and what you all would like to read. I was feeling lost and turned to Twitter to ask for suggestions. My dear blogging friend Kristin of Mad Betty suggested I do a 2015 trend predictions post which was an interesting idea I never had for my blog (even though I've been writing them for the past few weeks for clients at work). Instead of telling you guys about trends you're already well aware of (Marsala, anyone?), I'm going to write about trends that I think will be taking off this year that I am also looking forward to. 

Indie Brands in the Spotlight
This first prediction is more about the beauty industry in general rather than a specific product. In the past few years we've seen a growing number of small beauty companies taking the market by storm. A few named you might be familiar with include Makeup Geek, Fyrinnae, Haus of Gloi and ColourPop. The definition of "indie" might vary but I generally equate indie brands with small companies that have started up within the past five years. Great social media marketing is definitely a factor in helping these fledgling businesses to gain customers and prominent bloggers and Youtubers also amplify the voices of amazing small brands with not much marketing budget. The rise of subscription box services also helps smaller beauty companies to get noticed.

Cleanser Innovations
I used to be all about Asian cleansing oils and foaming cleansers but I'm intrigued by a few relatively new offerings from brands available locally. First Aid Beauty has something called a "Milk Oil Conditioning Cleanser" and a number of powder cleansers are entering the market a la Josie Maran and Peter Thomas Roth. I tried a sample of the Tatcha Rice Enzyme Powder last year and loved the way it made my skin feel so I'm definitely purchasing that once I've gone through all my backup cleansers. I'm very pleased that more Americans seem to be waking up to the idea that makeup wipes aren't the only way to remove makeup.

Sculpt and Shape Subtly 
Contour is still going strong this year but I don't think we'll see harsh lines and edges for long. I'm all for a cool toned shadow under the cheekbones and cleverly placed bronzer on the sides of the nose but I don't tend to do the whole super-white-foundation-under-the-eyes technique. I predict that cream contouring will be big this year as I love my Kevyn Aucoin Creamy Glow Duo and I'm already eyeing the new Becca Lowlight/Highlight Perfecting Palette. Contouring is much more up my alley than just bronzing up my skin since I don't revel in looking tan. Cheekbones, yes. Sun burn, no.

Groomed Yet Natural Brows
Let's all cross our fingers and hope that this year bids adieu to the "Instagram Brow" as Wayne Goss calls them. My natural brows are pretty weak and a dark, structured brow clashes with my other features. Instead of spending ten minutes on the little patches of hair above our eye balls, let's use that time to play with some out-of-the-box eyeshadow colors or try out a new up-do.

The last few days have given me time to think about the future for this space and although I probably won't be posting as much as I used to, I'll still make it a point to update regularly. I hope to get back into doing more lifestyle posts with lots of drool-worthy food pictures. What are you looking forward to for 2015, beauty or life-wise?

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