Battle of the BB Cushions: Laneige VS. Etude House

I've been meaning to do this battle of the BB Cushions for weeks now and finally got around to filming, editing, photographing, editing (again), and writing this post! BB Cushions are one of the hottest beauty innovations coming from Korea and I luckily have two to compare and review for you. I purchased the Etude House Precious Mineral Any Cushion in Korea and received the Laneige BB Cushion as a gift when I returned from that trip. It was meant to be!

I wanted to compare and review both the Laneige and Etude House BB Cushions because they are quite similar. This is not surprising given that both brands are owned by Korean cosmetics giant, Amore Pacific. Laneige is marketed towards women in their mid 20s and older while Etude House is more suited for a younger target market. Both the compacts are the same size as are the refills that pop out. The air cushion puffs that are included are exactly the same and even the scent of the product is the same floral scent. Both formulas include SPF 50 PA+++ which is high sun protection. 

The differences start at the price, shade range and availability. The Laneige BB Cushion retails for about $35 and will be sold at Target stores in the states. Yes, Target! I just checked the Target website and the BB Cushion is unavailable at the moment but you should be able to get your hands on it in a few weeks. Along with the compact, you get two cushions (one in the packaging and one refill). Each refill is .5 ounces so you get 1 fluid ounce in total. The Laneige BB Cushion I have is the Korean make so I am not sure if it is exactly the same packaging as the U.S. version. The Laneige BB Cushion comes in four shades and I have #21 Natural Beige, the second darkest shade. 

The Etude House Precious Mineral Any Cushion retails for W18,000 but they were having 30% off the entire store when I bought mine so I paid about W13,000 (~$12). Refills cost W8,000 usually and there is no refill that comes with the BB Cushion like with Laneige. There are only three shades available and I have W24 Honey Beige which is the darkest shade. Interestingly, W24 is lighter than #21 so Laneige wins in terms of shade range. 

Here you can see the Laneige BB Cushion compact is sleek and sophisticated. A thin sheet of hard plastic over the top of the compact gives it a shiny look but fingerprints are not a problem. The refill is packaged in a airtight plastic sleeve. The Laneige BB Cushion gives a more luminous, glowy finish compared to the Etude House version. The liquid turns into almost a powdery finish for both products. I love the sponge applicator that comes with the compacts. It is very soft but dense and picks up the smallest amount of product and distributes it evenly. I have tried applying the BB Cushion with a flat top foundation brush and did not like the application. I highly recommend using the sponge that comes with these BB Cushions. A downside is that it is very difficult to clean the sponges.

The Etude House packaging is more princess-like and the compact has more of a satin finish. The cardboard box that houses the product has English on it complete with an ingredients list which is a huge plus. The Etude House BB Cushion gives a more matte finish but still looks natural. The darkest shade is already very light though and I can only use this during this time of year right before spring starts when my skin is at its lightest. The oil control is a tiny bit better with the Etude House BB Cushion but for my oily combination skin, setting it with powder is necessary. Both BB Cushions do not oxidize much on the face and last about 10 hours on the skin with blotting throughout the day. I would recommend using a primer before applying these BB Cushions as it helps the product apply better over the skin and extends the wear time a bit.

The Laneige BB Cream is on the left and Etude House is on the right. You can see the Laneige one has stronger yellow undertones which suit my skin much better and is noticeably darker. The Etude House one still suits my skin tone but it requires a bit more blending. Although the BB Cushions branched out of the BB Cream realm, the formulas are quite different and should be categorized separately. I think ease of use is what makes BB Cushions a winner in my book. They are much easier to apply since you only need the sponge which is included in every compact and you can layer the product several times without it caking.

This is an unedited photo of how my skin looks after applying the Laneige BB Cushion. I totally forgot to do a before picture but you can get an idea of where my acne scars are. I did not apply the BB Cushion under my eyes in this photo but you can certainly do that. On days I am pressed for time, I apply a bit of the product under my eyes and blend it with a sponge. It's not the most moisturizing formula for under the eyes but it can work.

Watch the video below to see a demo on how I apply the BB Cushion and to get a better look at the cushion function!


What do you think about BB Cushions? Would you try this out? Personally I love both of these and can't wait to try some more from different brands!


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